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NUMBER OF TV ADS FALLS AFTER LOCKDOWN

 

The number of television advertising spots on Hungarian-language channels has fallen by almost one-fourth since early March, before Hungary went into lockdown to contain the spread of novel coronavirus, data from the National Media and Infocommunications Authority (NMHH) show. A survey of 76 Hungarian-language TV channels show the number of ads has dropped from almost 40,000 a day to close to 30,000. The decline affected ads for recreation, banks and services, while FMCG adds “performed strongly”, NMHH said.