The Visegrad Group countries signed a tourism cooperation protocol in northern Slovakia. The protocol aims to boost the effectiveness of the tourism marketing strategies of the four countries both via joint projects and by taking advantage of their individual opportunities and experiences.
Addressing a joint press conference with his V4 counterparts after the signing ceremony, Zoltán Kovács, the state secretary for international communications and relations, highlighted the growing importance of V4 cooperation. When it comes to tourism, Hungary is trying to set a good example, he said, pointing out that over the past eight years, the number of tourists visiting Hungary has risen by 50%. Tourism accounts for 10.7% of Hungary’s GDP, Kovács said, adding that the government’s goal is to increase that share to 16% by 2030. In recent years, the government has spent some 800 billion forints (EUR 2.5bn) on the sector, with some 1,000 tourism projects set to be carried out again this year, the state secretary said.
The signing of the agreement wrapped up a two-day meeting of the V4 countries in Štrbské Pleso (Csorbató). The meeting focused on the situation of the tourism industry in the four countries, its sustainability as well as opportunities for cooperation in the sector.